Sa-Ra Creative Partners
The Hollywood Recordings
(BabyGrande Records) 2007
Pronounced
"Sah-Rah", Om'Mas Keith, Taz Arnold, and Shafiq
Husayn comprise
the partnership and their name translates to "the off-spring of the most powerful energy in the universe". These
are children of the cosmos, ready to blast you with their magical mystical soul. The
buzz on Sa-Ra Creative Partners has been quite loud for at least a few years, and now we finally get a full
length album. Ready for release on Babygrande Records "Hollywood Recordings" is heavy on the
synths and light on the quantized drums, Sa-Ra's sound is in full effect here, with help from Bilal, Erykah
Badu, Pharoahe Monch, Kurupt, Kweli, C-N-N, Ty & Kory, J Dilla, Georgia Anne Muldrow, and more. "It's
a combination of older recordings and real new shit," Taz excitedly details. "It's some interesting things on the
album. I want people to pay attention to the details. This is the first installment of a multi-faceted presentation."
Mixing hip-hop, jazz, funk and electronics, Sa-Ra managed to create their own genre
they like to call “Afro Magnetic Electronic Spiritualism.” “Our job is to make history, not to entertain.
Our job is to change, add and contribute to what the greats have already contributed” says Shafiq. If you can’t
tell, Sa-Ra is well on that path.
The album collection defies categorization and represents Sa-Ra's complete vision, which encompasses
more than just music. "We take the best of all doctrines, all the practices, all sciences and have developed our
own style," Om'Mas explains. "That's where we're at. We've very eclectic because, unlike many people,
we've been able to identify that with which is best of all systems -- belief, monetary -- and take piece by piece to develop
this master blueprint. It's proven to be successful."
"Take
a chance on us. Sa Ra is one of the most creative groups to come along in a long time, and that's not hype, that's just what
it is. Who's ready to be invaded by the next incarnation of Black music?"
